2018年5月21日 星期一

Adding sidelines to the dance business



I actually do not need to point this out but you have already noticed it- many dance studios have dance classes and other businesses. This week we are going to talk about these other sidelines. 

The most common choice for a dance studio is to sell dance shoes. It makes so much sense to sell shoes when you already have a captive market! Every learner knows that dance floor is specially designed for dance shoes and casual shoes might in fact do harm to the feet and joints, they have no choice but to invest a pair of dance shoes if they are going to learn dancing. Plus, when they progress with time, the shoes worn out with time! It is just the right thing for studio owners to offer dance shoes. 

The second would be dance costumes- all the more reason that you need to hold social parties and performances. Obvious enough, if learners are just to come for classes, the fantastic dresses would be useless, however, if they are going to attend some sort of parties, they will feel the need to install at least one proper dance costumes. And, if they are about to perform, they must dress up to impress people. The studio would be the handiest choice for costumes and accessories. 

However, I did not do any of these. In fact, I tried and seriously considered these options, however for a dance teacher who works on a part time basis (but still get 2 hours a day) and had not owned a studio like me, keeping stocks is a problem, especially when my home was a tiny one. Secondly, keeping stocks means investing money, but fashion usually changes faster than my student enrollment rate, I could imagine keeping tons of 'old style' shoes after two seasons. Thirdly, I do not hold a lot of parties and since I teach from Street Dance and Funky, Zomba, K-pop to Ballroom and Salsa, Bachata, and Line Dancing, not all dances require a proper attire, I can imagine people doing Ballroom wearing like prince and princess, or Latin Dancers wearing grand and sexy dresses, but Street dancers are having their street style, and Salsa or Bachata comers care far less about costumes than Ballroom dancers at parties; they may dress up but definitely not as sophisticated as Ballroom and Latin dancers. Thus in the end I banned the idea. Instead, I thought about make up. 

Most girls do reasonable make-up. Make-up can be heavy or light, can be daily or occasionally. Girls just need make up, regardless their ages, and the level of their dancing. They should do it for performance, but they also need it for causal days. And as a naturalist as I am, I do home-made make up. And surprisingly, it's selling okü.



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