2017年9月25日 星期一

Promoting your own dance studio (part 2- social media is cool but ...)

A Spectacular Stage
As the social media has been nicely developed and I heard from different sources (by googling on the internet) that it would be a brilliant idea to take advantage of Facebook or Youtube.


Let’s see how the council’s list could be found on the social media.
Category*
Number of Studios
Website with own domain
Facebook Page
1
25
6
3
2
9
3
3
3
1
0
0
*The studios are divided to 3 categories, details can be found in here.


There are 10 registered domain websites in Group 1, but four of them are already expired. Among those six which are still working, two have not been updated for at least three years. The others are just informative which need no update at all, they look no more than a yellow page. In addition, those Facebook update are at least three months old.


In Group 2, there are three studios with websides, one of the domains will be direct to its Facebook page, another one is in fact shares a website with one of the studios in Group 1.


Now, one can safely conclude that a website is not popular. Next, let’s look at the social media, from the above simple search I found a few not up-to-date facebook account held by the studios. Then how about Youtube. Remembering that the online articles say youtubing the class dancing or showing off the lead teacher’s excellent dancing is a good way of advertising, I ran another quick search.


And here is the result, no studio is publishing their class video, nor their teachers’ wonderful dancing. If they were interviewed by TV or newspaper, the video chip or the newspaper clipping would be kept, but never freshly recorded videos.


Does it give you some insights?
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instagram.com/kandykanedance